In May, I had the opportunity to participate in a premiere panel at Social Media Week One, Breaking Ads: Unlocking the Creative Potential in Paid Social, with Sam Christie (West Coast Brand Partnerships Lead, TikTok) and Rob Schlissel(Marketing and Partnerships Senior Director & Senior Producer, The Shorty Awards) about unlocking the potential in paid social media, as moderated by Kristin Busk (Director of Social Innovation, The Many) and Alex Barnes (Media Director, The…