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Most professionals are on LinkedIn everyday (not just guessing, I asked around).

Whether you are working on your personal brand, consuming content, or developing your career path, LinkedIn is a powerful tool when you have a strategy for when and how to use it.

Like any relationship, LinkedIn is maximized when you are interacting on a daily or weekly basis. As you build out your path in LinkedIn, there is also the need to take a few actions to keep your profile current and protect your investment. Monthly at least, but remember, if you are working on LinkedIn daily, you are potentially being seen daily so keeping your profile current and fresh is critical. Also, things could change at any time, so making sure you have backups and redundancy is helpful in case the need arises.

Here’s six things I do on a regular basis to make the most of my effort on LinkedIn:

  1. Check all the links in your Profile. This one can make you look out of date in a second. Go into your profile and review each of your position listings and any related web or media links for Skills, Awards, or other links you have attached to each position. Related to previous roles, I’ve had videos and websites be removed or links changed without notice. These are unclickable and appear as blank boxes which detract from the strength of your presence. Remove or replace asap. Add new links as you have them available.
    Frequency: Weekly

Whether you carve out 15–30 minutes a day or tackle the bucket on a regular interval, assign yourself a calendar or to-do list reminder to help develop the habit of performing these tasks on a regular frequency. Committing to your professional profile above any other social network only will benefit your personal brand and career in the long term and earn you that ‘All-Star’ profile status on LinkedIn.

Find me at tuckross.com | LinkedIn | Twitter | Instagram

Marketing Executive | Digital Marketing & Social Media Expert | Speaker | Creator | Advisor ❤

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